This is certainly not appropriate for all groups but you would be surprised at how popular it is, both as a fundraiser for breast cancer awareness and to provide bras for women in poor countries. Ladies, how many bras do you have that are… too big, too small, wrong shape, color, size etc. etc. etc.??? Well here’s a chance to clear out your drawers and help a good cause in the process! You might even gain additional publicity for your group if you are able to set a new world record. Once the official measuring is completed, the serviceable brassieres can be distributed to disadvantaged women overseas.
Woonsocket, RI: Organizers of the Athena’s Cup launched a national campaign to raise money for breast cancer research and awareness in their attempt to collect 169,000 donated bra’s they will use to set a Guinness record for the world’s longest chain of attached bras. Athena’s Home Novelties, one of the country’s premier adult novelty companies has announced bra collection drives at 2010 Pride Events in support of Athena’s Cup, a fundraiser sponsored by Athena’s which will help to increase breast cancer awareness while attempting to break the current bra-chain Guinness World Record. Funds collected at Pride events will support Athena’s Cup, benefiting Susan G. Komen for the Cure and the Gloria Gemma Breast Cancer Research Foundation.
Wanakafest, NZ: In 2006, Wanakafest attempted to break the world record for the longest bra chain, but fell short by 107,297 bras. Still they raised more than NZ$10,000 for the Breast Cancer Research Trust charity in the attempt to beat the record. The bra chain, however, did manage to create a distance of 5 kilometers from 7,485 bras collected from all over the world over a period of six weeks. The bras came from such places as United States, United Kingdom, Spain, Germany, Australia and from numerous places in New Zealand. 1,000 bras collected in North Hampton, England, courtesy of the BBC, did not count for the final tally. Three sacks full of bras, delivered complete with spiders, cob webs and cockroaches, came from the world-famous Cardrona bra fence in Otago which farmer John Lee had to dismantle after council pressure earlier this year. Wanakafest managed to collect $10,000 for charity by donations sent in with people’s bras, bras previously owned by celebrities were auctioned on New Zealand auction site, TradeMe, community fundraisers and an art auction.
NOTE: None of the articles we found on this explained how exactly they raised funds although as couple mentioned cash donations that came in with the bra donations. We guess that participants may have gotten sponsors like with the various thons. If you know the answer, please let us know.