A company specializing in lingerie, sleepwear and bedroom novelty items, hosted a lingerie show in Amherst, Massachusetts to benefit the University of Massachusetts Everywoman’s Center. The 45-minute lingerie show, which was open to both men and women, was modeled by three UMass Sigma Kappa sorority sisters. Attendees were then invited to shop for lingerie or book their own lingerie parties. A total of 10 percent of the night’s total retail sales went to the EveryWoman’s Center. If someone signed up to have their own party at the event, the company donated an additional five percent of the sales from that party to the Center.