Hundreds of Santa Clauses grace the slopes at Sunday River as part of Santa Weekend. The annual event serves as a fundraiser for the Bethel Rotary Club’s Christmas toy drive. In order to participate, guests must wear head-to-toe Santa costumes. In exchange for a minimum donation to charity of $10 and participation in a photo shoot, the Santa’s will receive free skiing and riding for that day plus two additional early-season lift tickets. Maybe skiing isn’t appropriate for your area but some other similar activity might generate funds and publicize your cause.