What it is: A 50-50 raffle fundraising simply involves the sale of raffle tickets with the proceeds being split evenly between the winner and your organization. It is one of the simplest and easiest fundraisers you can do.
Where it happens: Anywhere. Many clubs include a 50-50 raffle at all their regular monthly meetings. Tickets are sold throughout the ‘get acquainted’ or informal portion of the meeting. Other groups use them regularly in conjunction with other fundraising events to supplement the profits. As an ongoing event, your group could have monthly 50/50 raffles and let local businesses such as pubs and coffee shops and boutiques sell tickets on a regular basis. Someone would need to be in charge of collecting the money and tickets from each place and notifying the winner each month from the information on the back of the ticket.
What you Need: Your only fundraising expense is the raffle tickets. A double ticket roll is ideal, especially if the winners need not be present at the drawing to win, be sure to have contact information on the portion of the ticket turned in for the drawing. A single ticket roll that you tear in half can be used if the drawing is taking place at the event and the winner must be present to win. Hand-made or custom tickets could be used or a grid or board with the numbers on it could be used.
How to Proceed: All you need is one or more ticket sellers. Raffle tickets normally sell for $1 each, with an incentive for multiple purchases such as 3 tickets for $2, or 5 tickets for $4, etc. Using a price incentive for multiple tickets can often increase your total sales and builds a larger ‘pot’ to split with the lucky winner. All ticket stubs (or duplicate tickets or numbers, depending on your style of raffle tickets) are placed in a hat or other container from which one lucky number is drawn. The ‘take’ is tallied and one-half awarded to the holder of the lucky number. The drawing is normally held toward the end of the meeting or event with the lucky number holder needing to be present to win. If not claimed within a set time limit which can be as short as a minute or two, a second number is drawn and awarded the prize. Or alternatively, once a month (or any set time frame you choose) if you have multiple places where people can purchase tickets and winner need not be present to win, in which case the winner is notified via information on the winning ticket. Generally speaking, the larger the prize, the longer time allowed for the original winner to claim his or her prize.
Return on Investment: In a 50-50 raffle fundraising, your group gets to keep exactly 50% of all the money raised. At a large function, with a sizeable pool of money expected, multiple prizes of perhaps $100 or more could be awarded. Whatever the prize split, it should be determined ahead of time and used as a sales incentive. (i.e. “Buy a $1 ticket and get 5 chances to win $100). You can also consider a 60-40, 70-30 split, etc. but 50-50 seems to be the most popular split. The profits can be earmarked for an individual ongoing project, or included with other funds raised for your main charitable goal.
Why it works: People are always happy with a chance to win a cash prize. It’s usually easy to get people to spend a little bit of money, just a buck or a few bucks when they have a chance to win quite a bit more. Source: Maureen H., Northern Virginia Association of Government Accountants
Variation: Variation: One group uses a numbered grid, including numbers from 1 – 45, and sells them for $2 each. Once all of the spaces are sold, they draw just 2 prizes – 1st prize is $30 and second prize is $15. This gives a 50/50 split between the total prize pool and the profit that retained for their charity – i.e. $45 each. The winning numbers are the ‘supplementary’ numbers drawn in the Australian State Lotto, which is telecast live on TV and published in the newspaper. The State Lotto has a total of 45 numbers, and so that is why they only sell that many squares. The benefit of using the telecast/published Lotto results is that everyone can watch the draw from home, and it saves the trouble of drawing numbers themselves. Source: Trevor, Murray Bridge, South Australia
We have included a number of do-it-yourself fundraising ideas in this section that offer a break from traditional product sales. They were developed by groups just like yours in an attempt have a little fun with their fundraiser. Some of them are tried and true while others show a lot of creativity … and even wackiness in some cases. All of them are obviously not appropriate for every group, but sometimes, with only a little modification, your might find some fund raising ideas that are perfect for your group. If you have an idea for a do-it-yourself fund raiser you are willing to share with others, please send it to us via email. Include anything and everything you would want to know if you were hearing the idea for the first time.