Pass The Can Fundraiser
The “Pass the Can” fundraiser during the University of Southern California homecoming football game in 2003 raised $21,000, setting a new fundraiser record for Troy Camp, a group that takes local schoolchildren to camp. During halftime, volunteers, wearing yellow and blue shirts, go around the coliseum with milk and orange juice jugs and pass them from row to row, similar to a church collection plate. After expenses, including the $4,000 it cost to make the t-shirts for everyone to wear, the camp made a profit of about $17,000.