BMW of Northwest Arkansas in Rogers, Arkansas offered folks a chance to test drive a BMW. For every mile driven, the BMW corporation donated a dollar to the Susan G. Komen Breast Cancer Foundation. This is an easy fundraiser! Obviously the car dealers want folks to drive their cars in hopes they will make a sale. They do this every day from their showrooms. Since your organization will be providing free advertising and hopefully getting more “test drivers” to their dealership, a local car dealer in your area may offer something similar to BMW.
A school in Princeton County, Kentucky held a “Drive for the Kids” fund-raiser in conjunction with the primary/elementary PTA fall festival. Parents and guardians who test-drove vehicles earned money for the schools. The fund-raiser was sponsored by a local automobile dealer and the manufacturer. The manufacturer donated a fixed amount toward expenses involved in hosting the event to the PTA, plus $5 for each test drive of a vehicle with a completed evaluation form.
A high school in Burlington, Wisconsin held a “Drive One 4 UR School” fundraiser. Miller Motor Sales of Burlington and Ford Motor Company donated $20 to the school’s athletics department for every person who test-drove a Ford vehicle on a designated Saturday at the school. As of May 2011, since the start of Ford’s Drive One 4 UR School program in 2007, more than 275,000 test-drives at more than 1,500 events have generated over $5 million in donations for high schools nationwide.